Love is the Key to Under Armour Success

Under Armour, the sports clothing and accessories company, is quite the success story. After having the courage to take on the big players in the industry, Adidas and Nike, Under Armour has not only survived, but thrived.  So much so, that they just completed their 24th consecutive quarter of 20% or more top line revenue growth.

Under Armour recently appeared on a list of best companies in which to work. When asked about this by Suzy Welch, Business Journalist, Founder and CEO Kevin Plank, said:

“I firmly believe that people don’t work for companies, they work for people. And being on this list is affirmation that our people are on fire. We’re winning, and they’re feeling loved and cared for, and they’re loving and caring for each other…..You have to love the brand. You have to really love it, what it stands for, what the company values, the way it does things. We have that. Our teammates – we never use the word employee – love our brand and our products. And then, as an individual, you have to feel loved. So, yes, it starts and ends with love.”

When your team members feel valued, appreciated, and loved, they will be motivated to accomplish great things. So, as leaders, it is our responsibility to start and end with love. Take time this week to let your team know how important they are and how much you value them. This approach has allowed Under Armour to find tremendous success in a difficult arena, and it can do the same for you!

Thanks for reading,

P.S. – Follow me on Twitter, @jvearle, and share my blog with others who love leadership and positivity!



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